I wish I wasn’t in the middle of scrambling to get a new/old house all ready for us to move in to, oh…TOMORROW, but I am. Since I can’t be on the computer AND working on the move, work has won out. But that doesn’t mean that I haven’t been reading each and every comment as my phone ‘pings’ me to alert me of another new comment on the Calling Out Facebook post. (And if you missed the other Facebook related posts on Knowing Your Reach, I would love for you to check it out and leave me your thoughts there too.
Two recent comments stood out as echoing my sentiments well in the vast sea of opinion and I wanted to take the time to highlight them this morning.
The first one is from Mark Tisdale (who also wrote his own take on the new Facebook promoted posts here). He said:
“This very much echoes my feelings on the matter. I’d rather just pay a nominal fee for having a page than a per post fee so that I hop past edgerank’s wall between me and the people who liked my page in the first place. I’m not surprised this has come to pass because I have been watching a very sure but certain drop in interactions and I have friends who are also page followers who have mentioned not seeing anything new lately, i.e. Facebook pushed my posts so far down they had no idea they existed anymore.
For the people who say “Facebook is a business, get over it” – I think it’s the way they’ve gone about this that bothers people. What if you paid for advertising in the first place to reach your audience? And now you can’t reach them anymore?
More to the point what if instead of finding a way to create a product that fit an existing need, you created the need first? Because that’s what it feels like Facebook did here. Rather than offering advertising to reach a larger audience, they made it difficult to reach your audience and then offered a way for them to see you again. That’s what leaves the sourest taste in my mouth personally.”
The next comment is from Adonna. She wrote:
I totally agree. Small businesses, local businesses, and “I do this on the side” kinds of little businesses are not going to be able to afford to pay to promote their posts on a daily/weekly basis. They’ve worked hard at building up a place to connect, share, and quite frankly have a pretty good time with them (outside of normal business operations) over on Facebook. I’m terribly disappointed in Facebook charging people to talk to their already existing fans. The local bookstore, the local coffee shop or bakery, your local spa, your favorite photographer for your kids – they are all going to be on the losing end of this deal.
I’d much rather that Facebook was just honest about wanting the money, charging some kind of small monthly fee perhaps based on the number of fans. Almost anyone can afford $10 or $20 per month and Lady Gaga can pay according to her own fan base size. The pricing scales that way which is what Facebook would really want to do anyway. As it is now, people must think that their fans are either suddenly totally not into their content or getting disinterested in droves. It’s just not right. Imagine just how many thousands of page owners must be in the dark about all of this.
I never really minded the ads or the *optional* ability to purchase ads. Suddenly, a business page doesn’t really have much choice do they? Those Facebook fans really are being held hostage. I for one don’t need Facebook to thin my personal feed or content at all. I do that myself already with the options they have available. I liked pages to see them. I chose carefully based on the kinds of posts that I saw on their pages in the first place so that I wouldn’t get spammed. Didn’t you?
Google+ is looking way better all of the time. What a shame.
Oh…and can I share a juicy little tidbit of information here? The reason that over 20,000 of you saw my first post on Facebook is because I DID try to play Facebook’s little game. I paid to promote that post. It lasted approximately 8 hours before FB alerted me that it was a violation of their ad policy to promote any stories implicate Facebook. Fair enough– I just hadn’t done my research. (And I am a play-by-the-rules kinda girl.) But really, it worked. You all showed up.
By the way, most of you won’t see THIS post because I can’t promote it. What a shame. And for the record, it looks like even if you DO promote your posts and increase your reach a gazillion times over, those new clicks don’t count in Edgerank (Facebook’s proprietary algorithm to determine who sees your status updates.) Despite over 20,000 hits on that post via Facebook, I have no higher percentage of people viewing my status updates~ usually between 100-200 people is the “percentage of people reached.”
What can I say…it looks like it is what it is. And what it is isn’t good.